




The Official Star Trek Store was managed for CBS Studios by Resolution, Inc. an e-commerce solutions company that provided e-commerce store development, fulfillment, and product development including sourcing and on-demand customization and manufacturing services. Working for Resolution, I developed prototype designs for an updated Star Trek store, developed prototypes for their Facebook Online store and developed concepts for special products for Comic-Con 2012.
In preparation for Comic-Con 2012, I developed this Micro-Site concept. Resolution would manufacture custom on-demand dog tags featuring the three Star Trek symbols for Command, Science and Medical, and Operations and Engineering (also corresponding with the color of their uniforms). On the back of the dog tag is a QR Code that would take you directly to a custom micro-site web app that would be used to provide special offers for Star Trek products, News and Events from Comic-Con, and links to Star Trek on social media. The microsite would only be accessible by the QR coded dog tag.
In 2012 Resolution developed a custom engine to sell products within the Facebook page. We delivered a similar page for the Official Pepsi store and built this working concept for CBS Studios and the Official Star Trek store. This engine interfaced with the e-commerce platform for the website so that we could process orders through existing channels.
I designed these Star Trek™ Official Store prototypes to present to CBS Studios to update the look and feel of the e-commerce site while taking advantage of “Web 2.0” capabilities.
I designed these Star Fleet Academy diplomas as a user-customizable gift idea for graduations. When visitors chose a diploma to put in their shopping cart, they would enter the name of “the graduate” in a field to submit with their order. I developed a workflow with a script that would capture the diploma names daily, parse the XML and populate and format the names in Adobe InDesign to be printed in-house for fulfillment. This was one of the most popular on-demand offerings in the Star Trek store, and appeared on the set of The Big Bang Theory.
In 2012 Resolution sourced manufacturing to design these custom Star Trek watches for Comic-Con 2012. I worked with CBS and the manufacturer to design the watchface design and colors for the final product, as well as designing the promotional materials.
“First Contact”, April 5th, 2063 is a special day for “hardcore” Star Trek fans, celebrating the date and year that humans first made contact with Vulcans. I designed this t-shirt to be sold online and at Comic-Con 2012. The only directive from CBS studios was that it include the Vulcan salute hand gesture. My vision was to make it graphic and subtle, making the words a string of data that used light and dark shades to convey the salute and the year 2063.