KL Mountainshop

KL Mountainshop was an omni-channel high-performance outdoor gear and apparel e-tailer that carried many popular brands like Patagonia, Mountain Hardwear, Burton, Black Diamond and Cloudveil before ultimately becoming an exclusive North Face preferred specialty store with locations in Vermont and an online presence that served the Continental U.S. I developed the branding, designed multiple iterations of the responsive e-commerce website, designed email and print advertising campaigns and managed the multiple teams of contracted developers who supported us. I managed platform transition from Magento to Volusion before becoming one of the initial pilot projects for Mozu / Kibo, a SAAS platform with a responsive CMS. We partnered with eBridge to keep our inventory synced between brick-and-mortar stores and the online store, SideCar to employ machine learning to manage our marketing campaigns dynamically, and MailChimp for our email marketing campaigns.

 

Responsive UI Design

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Responsive Desktop Homepage Design

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Responsive Desktop Product Detail Design

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Responsive Mobile Designs; Home, Product Detail and Shopping Cart

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Graphic Design

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E-mail Marketing

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Brand Development

After joining KL Mountainshop in early 2013, I developed a new logo identity and transitioned to a new look and feel for the website as we transitioned to the Volusion platform.

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Before: website and retail logo designs 2012

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After: Universal Logo 2013

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Before: Web Design 2012

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After: Web Design for Volusion Platform 2013

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Signage: Patagonia Liquidation Banner

Signage: Lifestyle Store

Signage: Outlet Store Banner